Launched in 2017, Y is a fragrance that is intended to capture youth, driven to appeal tomillennial men born in the 1980s and 1990s. The scent is masculine with top notes of white aldehydes, bergamot and ginger. At its heart, sage, geranium, absolute and violet leaf is apparent. The fragrance has a sharp freshness and a firm strength. It has been described as a crisp white t-shirt and black jacket. With base notes of ambergris, incense,fir balsam, cedar and musk, it is the embodiment of youthful masculinity.